Sie FilmCenter

The Denver Film Society wanted to create a sense of place for their burgeoning establishment among the Colfax corridor’s historic institutions. With the new locale, the space needed a new aesthetic and brand and visitor experience. Drawing inspiration from both the neighboring neon signs and the lights of Hollywood, the design team used the opportunity to establish a new identity for the Sie FilmCenter accompanied by signage and wayfinding to create a vibrant landmark that asserts itself among the bright lights of one of Denver’s most storied streets.