Colfax Ave.

In an effort to revitalize Colfax’s most identifiable section of the street the Colfax Ave. Business Improvement District sought a design team to re-invent the Colfax brand and reinvigorate the streetscape to be more friendly and welcoming to pedestrians. With an identity inspired by Colfax’s famed neon signs and a color palette derived from sunrises and sunsets (both of which can be seen on Colfax), the brand was quickly embraced by the community. In anticipation of an upcoming streetscape improvement project, the BID recently unveiled the new Colfax Ave sculpture in front of Denver’s famed Fillmore Auditorium - which has already proven to be an instant social media hit.