Whole Foods Market: Cerrillos Road, Santa Fe, New Mexico

Through careful research, the design team was able to explore the distinctive visual motifs that make the Santa Fe area so unlike any other, while maintaining the fresh, upbeat tone and aesthetic that characterize Whole Foods Market. With a palette of locally-inspired colors, patterns that pay homage to the local Spanish and Native American cultural tradition, and typography that embodies the spiritual ambiance of the city, this store is truly unique.