Upper Downtown

The Downtown Denver Partnership embarked on a new campaign to revitalize and re-envision Downtown Denver’s Central Business District to bring the district into the 21st Century and to create a more welcoming, well-rounded and pedestrian friendly environment in Denver’s Downtown core. With a new name, Upper Downtown and a new identity, featuring an ambigram (it can be read the same way upside down) hidden in the logo, the district is poised for a renaissance.